Chapter 6: Advancement & Communications

Data in this chapter are presented by fiscal year, May 1, 2023 to April 30, 2024.

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    Facts & Figures

    $30.6M
    Total philanthropic support generated in 2023–2024, an increase of 45.7% over the previous year

    5.5B
    Total potential impressions generated by 5,438 media stories about U of T Engineering in 2023–2024

    8,472
    Total alumni engaged through events and programs in 2023–2024, including 6,554 newly engaged alumni

    Figure 6.1a Philanthropic Support, 2023–2024

    Figure 6.1b Philanthropic Support, 2014–2015 to 2023–2024

    Figure 6.1c Gift Designations, 2023–2024

    Figure 6.1d Alumni Engagement, 2023–2024

    FigureTotal
    Newly engaged alumni1,918
    Total engaged alumni6,554

    Figure 6.2a U of T Engineering Media Stories and Impressions, May 2023 to April 2024

    A story refers to a single item in print or broadcast media. Impressions represent the number of viewers who could potentially have seen or interacted with those stories.

    Figure 6.2b Proportion of U of T Engineering Media Impressions by Academic Area, 2023–2024

    One media story can reference multiple academic areas. In those cases, the impressions are included in the counts for both areas.

    Figure 6.2c Proportion of U of T Engineering Media Impressions by Strategic Priority Area, 2023–2024

    One media story can reference multiple strategic priority areas. In those cases, the impressions are included in the counts for both areas.

    Figure 6.2d Proportion of U of T Engineering Media Impressions by Outlet Location, 2023–2024

    The impressions for one story may be included in the counts of multiple countries.

    Figure 6.3a Facebook Statistics, May 2023 to April 2024

    This reflects the Facebook account managed by Engineering Strategic Communications (facebook.com/uoftengineering/). Many departments, divisions and institutes maintain their own accounts; this data is not reflected here.

    Figure 6.3b Instagram Statistics, May 2023 to April 2024

    This reflects the Instagram account managed by Engineering Strategic Communications (@uoftengineering). Many departments, divisions and institutes maintain their own accounts; this data is not reflected here.

    Figure 6.3c LinkedIn Statistics, May 2023 to April 2024

    This reflects the LinkedIn account managed by Engineering Strategic Communications (@uoftengineering). Many departments, divisions and institutes maintain their own accounts; this data is not reflected here.

    Figure 6.4 Summary of Analytics for U of T Engineering Faculty Site and U of T Engineering News Site, 2023–2024

    A session is the period of time a user was actively engaged with our website. All usage data (pageviews, events, etc.) are associated with a session. 

    Faculty site (engineering.utoronto.ca)U of T Engineering News site (news.engineering.utoronto.ca)
    Pageviews283,883151,922
    Unique visitors136,13996,300
    Average number of pageviews per session1.331.14
    Average amount of time spent on site2:39 min2:13 min
    Cities of origin55415092
    Countries of origin202191

    Figure 6.5 Social Media Referrals for U of T Engineering News, 2023–2024

    Social Media PlatformSessions
    LinkedIn6,518
    Facebook4,678
    Instagram657

    Figure 6.6 Summary of Analytics for Discover Engineering, Welcome to Skule™ and Graduate Studies sites, 2023–2024

    A session is the period of time a user was actively engaged with our website. All usage data (pageviews, events, etc.) are associated with a session. Discover Engineering is for prospective students and Welcome to Skule™ is for applicants who were admitted to U of T Engineering for undergraduate studies. The Graduate Studies site serves both prospective and current graduate students.

    Discover Engineering (discover.engineering.utoronto.ca)Welcome to Skule™ (welcome.engineering.utoronto.ca)Graduate Studies (gradstudies.engineering.utoronto.ca)
    Pageviews960,19315,905197,693
    Unique visitors304,4125,55164,025
    Average number of pageviews per session1.91.311.75
    Average amount of time spent on site2:00 min1:51 min1:55 min
    Cities of origin83169803605
    Countries of origin218106182

    Figure 6.7 Top 25 Stories on the Engineering News and U of T News Websites, 2023–2024

    Pageviews obtained between May 1, 2023 and April 30, 2024.

    Story TitleDate PostedPageviews (U of T Engineering News)Pageviews (U of T News)Total
    Top U of T undergraduate Ben Agro is taking his passion for research into a direct-entry PhDJune 12, 20237,59024,95732,547
    Grads to Watch 2023June 6, 20234,74810,42315,171
    U of T Engineering student earns Rhodes ScholarshipNovember 29, 20232,38810,21212,600
    ‘Self-driving labs’: $200-million federal grant powers AI-driven materials discovery for clean energy, advanced manufacturing and moreMay 1, 20238261,7932,619
    New microcredentials to strengthen the talent pipeline for Canada’s biomanufacturing industryJuly 25, 20231,1669712,137
    IBET Momentum Fellow Chantel Briana Campbell fabricates multilayered biomaterials that can help repair damaged hearts, eyes and musclesSeptember 5, 20238068931,699
    Can AI help make our buildings more sustainable?May 23, 20237598391,598
    This sustainable solution for removing phosphate and ammonium from wastewater promotes a circular economyMay 19, 20236488561,504
    U of T Engineering professor leads new global collaboration to advance net-zero hydrogen economySeptember 26, 20237147591,473
    IBET Momentum Fellow Raylene Mitchell aims to change how engineering is done in northern and Indigenous communitiesAugust 24, 20236537091,362
    Improved stability could help perovskite solar cells compete with siliconJuly 13,20231,1352201,355
    How AI and neuromodulation could help with sleep disordersJuly 4, 20239014191,320
    U of T Engineering professor incorporating AI to help decarbonize chemical industriesSeptember 19, 20231,244-1,244
    UTAT division launches first satellite into space, initiating next phase of communication missionJanuary 15, 20247703861,156
    U of T Engineering researchers partner with Siemens Energy to tackle sustainable energy productionJanuary 4, 20247683811,149
    Meet five U of T Engineering graduate students awarded 2023 Vanier ScholarshipsAugust 29, 20231,099-1,099
    New electrochemical process could raise the efficiency of capturing carbon directly from airAugust 2, 20238222481,070
    Acceleration Consortium announces $1.2 million in funding for projects that accelerate scientific discoveryFebruary 29,20246613471,008
    Faculty and staff honoured for excellence with 2024 U of T Engineering awardsApril 16, 2024983-983
    U of T partnership will bring graduate students from South Korea to Toronto for six-month applied AI programSeptember 29, 2023918-918
    U of T Engineering researchers are using electric fields to control the movement of defects in crystalsJune 19, 2023907-907
    Why these sisters want women engineering students to hear success stories from accomplished alumnaeMarch 7, 2024895-895
    ‘The educational journey is as significant as the ultimate goal’: Meet Professor Mohammed BasheerOctober 5, 2023716-716
    U of T Engineering student pitches green hydrogen startup at international competition in BerlinNovember 20, 2023703-703
    Professor Milica Radisic awarded international Humboldt Research prizeJuly 26, 2023664-664
    ‘DNA origami’ may bring researchers one step closer to a cancer vaccineNovember 20, 2023647-657